The KLUR skincare brand - clean beauty approach
KLUR — Los Angeles–based, Black-owned, independent skincare with a cheerful, no-fuss approach to clean beauty. Think feel-good formulas, sun-soaked vibes, and skincare that gets the job done without the drama. Skincare you actually want to use? Yes, please. #Klur #beauty #LA #skincare #cleanbeauty #JTF #jointhefrequency @followers
Lesley Thornton, a licensed esthetician, beauty pro, and the founder of KLUR — a Los Angeles–based, Black-owned, independent skincare brand with a cheerful, no-fuss approach to clean beauty. After a decade as a makeup artist and esthetician, Lesley launched KLUR in 2019 to fill gaps she saw in the industry: thoughtful, effective skincare that works for all skin tones and types.
Quick facts about Lesley Thornton and KLUR
Roots: Raised in Compton, California, Lesley started in beauty as a makeup artist and became a licensed esthetician in 2010. That hands-on experience shaped her no-nonsense approach to product design.
Brand philosophy: KLUR is built on sustainability, inclusivity, and performance — botanical-forward formulas designed to be gentle, effective, and welcoming to everyone, especially Black consumers who’ve historically been underserved.
Business model: Fully independent, self-funded, and women-run, KLUR grew deliberately. Lesley began by selling directly to customers before expanding into select retailers like Credo Beauty.
Formulation & sustainability: Made in Los Angeles with locally sourced, eco-minded ingredients, KLUR emphasizes clean, minimalist formulations that deliver results without the clutter.
Recognition: KLUR’s pared-back aesthetic and potent, plant-forward products have earned attention across beauty outlets and a loyal fanbase.
Simple, effective, and thoughtfully made — KLUR reflects Lesley’s long experience in beauty and her commitment to creating inclusive skincare that doesn’t compromise on ethics or results.
Visit > Klur at https://klur.co/